Books

Book cover design presents a pleasant puzzle for me, in which the goal is to extract an abstract feeling of the whole book and display it efficiently and aesthetically on a two-dimensional surface. I test each idea as a small sketch, where I check the composition and visual clarity of the motif. All works are initially illustrated exclusively in grayscale, as this makes it easier to check the contrast and light value of the illustration. Color is added as the last step in the process.

Posters

TAM-TAM Plaktivat is an annual international poster design competition with the aim of promoting and raising awareness of social issues through design.

For the 15^th Plaktivat, a record number of 780 works from all over the world were submitted. My entry, Krvosesi (Bloodsuckers), was ranked among the top 5 and was awarded the Silver Plaque. It later received a limited run as a public awareness city poster in Ljubljana, Slovenia.

Brands

‍Caffe Lanovž is a boutique café situated inside a renovated mansion built by the Counts of Celje. The goal was to create a brand that represents a modern, imaginative and high-end culinary experience, while simultaneously being closely connected to its unique royal past.

Devon is a series of fresh and fragrant cleaning products. For them, I created a simple and playful brand that stands out on the store shelves and invites the customer to try something new.
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For the EHF Men's 20 Euro the goal was to convey a strong sense of movement and fun and present it all in a distinctive and highly adaptable logo.

Ads

As a designer at Celtra, I had the opportunity to work in an extremely fast-paced and vibrant advertising environment, with colleagues and clients from all over the world.

Managing the design and technical production process of digital marketing campaigns for companies such as Braun, Pantene and Audi, was a complex and demanding task in which, due to its size (each company required on average two global campaigns for 10+ markets, and the average campaign usually had 500+ creative variations and 8+ sizes), it was always necessary to make a detailed and thought-out work plan.

Process

Research, communication, and initial conversation with the client are often the most important part of design, as they often serve as a strong foundation for the entire project. I like to tackle every project in a structured and thoughtful way. With the help of a notebook, I break down larger projects into tasks, as this gives me a better overview of progress and time assessment of work. The sketches are small and rough, drawn quickly, as their sole purpose is to quickly test the composition and visual clarity of the idea. All files related to the project are stored in a logical hierarchy of folders, with a unified naming convention across all projects.